Verification framework

Our Trust Standards

A transparent, independent framework for verifying websites, landing pages, funnels and online businesses before you engage or pay.

Our mission

We make trust visible on the open web.

TopBase Verified™ exists to give consumers a simple, credible way to check who is on the other side of a website, funnel or online business. We do not sell products, process payments, or take sides. We collect and present verification signals so you can make more confident decisions.

Our standards are public, consistent and applied to every record in the same way. That means a small business and a large brand can be compared on the same transparent criteria.

Why verification matters

The web is full of anonymous storefronts, cloned funnels and disappearing offers. Verification helps you separate established operators from short-term risks.

Reduce uncertainty

Know who operates a site, how long it has existed and whether its identity signals are consistent.

Avoid impersonation

Spot lookalike domains, recent registrations, and mismatched ownership before you enter personal details.

Compare fairly

A single score and consistent status language lets you compare very different businesses side-by-side.

Eight verification standards

Every record is assessed against the same eight signal groups.

Identity verification

We confirm the legal entity or individual behind a site using public records, business registrations and consistent identity signals.

Domain integrity

Domain age, registrar history, DNS stability, TLS certificates and redirect behaviour are reviewed to spot impersonation or tampering.

Ownership proof

A verified record must demonstrate clear ownership of the domain, social handles and key digital assets that represent the brand.

Business registration

Company numbers, incorporation records, jurisdiction and operating status are checked against official registers where available.

Contact transparency

Legitimate businesses display working contact details. We look for support email, physical address, phone and response patterns.

Payment safety

Checkout flows, payment processors, refund language and chargeback patterns are reviewed to reduce financial risk.

Claims & disclosures

Marketing claims, terms, privacy policies and risk disclosures are compared against the site’s actual practices and third-party data.

Ongoing monitoring

Trust is not one-time. We continuously monitor for ownership changes, certificate expiry, status shifts and emerging risk signals.

Verification process

From submission to live record, every step is designed for transparency and consistency.

Submit

A site owner or a consumer submits a URL for review through the TopBase platform.

Signal collection

Our system gathers identity, domain, business, payment and content signals from public and verified sources.

Assessment

Each signal is weighted against the eight standards to produce a transparent, auditable trust score.

Live record

The result is published as a public record that can be embedded as a live badge and monitored continuously.

Frequently asked questions

Common questions about the TopBase verification framework.

Who can submit a website for verification?

Anyone can submit a URL — site owners, consumers, partners or analysts. Verified records are most complete when the owner participates.

Is the trust score a guarantee?

No. The score is a signal, not a warranty. It reflects the strength and consistency of available verification evidence at a point in time.

How often are records updated?

Records are monitored continuously. Key signals such as TLS certificates, domain status and ownership changes trigger automatic updates.

What does ‘flagged’ mean?

A flagged status means one or more signals fell below our verification threshold and the record should be treated with caution.

Can a verified status change?

Yes. A verified record can be downgraded if new risk signals appear, just as a flagged record can be upgraded when issues are resolved.